About me
A highly motivated and results-driven medical sales professional with extensive experience in sonography, clinical applications, territory sales management, and influential leadership, as well as a deep passion for this industry. A self-directed professional who exceeds goals, influences teams to establish meaningful new customer relationships, and expands territories with innovative new technology and diagnostic workflows.
Experience Matters
Government Accounts Manager
Samsung Healthcare USA/Boston Imaging
2024 — Present
Joined the federal accounts team to promote strategic growth and broader utilization of ultrasound solutions within Defense Health Agency (DHA) settings, which include the Department of Defense (DoD), Veterans Affairs (VA), and Indian Health Service (IHS) across the Central and Western United States. Act as a vital point of contact among sales, service, and executive leadership, fostering reliable relationships with senior federal stakeholders to support large-scale procurement, standardization, and fleet replacement initiatives.
Managed federal healthcare accounts across VA, DoD, and IHS within DHA environments.
Increased ultrasound national revenue by fifty percent in 2025 over 2024, achieving one hundred four percent to OP.
Achieved twenty-five percent growth in ultrasound national revenue in 2024 over 2023, reaching ninety-two percent to OP.
Executed sales strategies complying with VA contracting requirements and DoD procurement processes.
Generated approximately $800K through DoD fleet replacement initiatives.
Supported $10M DoD global ultrasound standardization award through strategic influence.
Led cross-functional collaboration among sales, service, and executive leadership teams.
Trained field sales teams on government contracting and compliance processes.
Handheld Ultrasound Segment Sales Leader
GE HealthCare
2021 — 2024
Built strong, reliable relationships and broadened outreach within major enterprise IDN accounts. Focused on promoting a diverse product portfolio for General Imaging Ultrasound, which includes the LOGIQ product line, Viewpoint IT reporting software, and Trophon High-Level Disinfection device. Duties involved growing and maintaining a large geographic region, including existing and competing accounts. Proactively collaborated with the Account Community to stimulate funnel growth by improving deal visibility. Strong focus on radiology, interventional radiology, vascular labs, breast centers, and VA sites.
Developed new selling strategies by implementing virtual equipment demos to build excitement during COVID-19, leading to more effective onsite presentations.
FY2020: Met national USCAN IB retention of 81%
FY2020: 5% overall capture of competitive sockets over the USCAN national average
FY 2020: 100% increase in point-of-sale service over target
Grew and maintained install base within large IDNs such as Kaiser, HCA, CommonSpirit, Torrance Memorial/Cedars Sinai, and West LA Veterans’ Administration Hospital.
Collaborated and created strategies with the Account Community to leverage GE Healthcare's strengths to win in challenging situations, such as off-contract buys at CommonSpirit and large break-in purchases at UMI.
Cali Culture award winner, multiple nominations, and impact award recipient for team collaboration in the Southern California territory.
Ultrasound Product Sales Specialist
Avante Health Solutions
2019 — 2021
Established trusted partnerships and broadened reach within key enterprise IDN accounts. Expanded growth strategies, enhancing win rates, and increasing revenue across the Midwest and South-Central regions for Handheld Ultrasound. This dynamic position entails working closely with over 60 GE HealthCare team members, including Ultrasound Sales Specialists, leadership, marketing, and product development, to promote the adoption of Handheld Ultrasound within enterprise organizations.
One of only two handheld leaders hired to grow handheld market share and provide mentorship, training, and support to a growing team promoting cutting-edge ultrasound technology. The team more than doubled in size in 2023
Achieved 115% of sales target in the first year, showcasing consistent success and reliability in meeting goals.
Grew territory 85% in 2022 with an additional 25% YoY growth in 2023 and 2024.
Created a winning strategy to gain Vscan Air acceptance and a contract win at Kaiser Permanente. This led to an overall technology refresh within Kaiser and 5x revenue growth in 2022, 2023, and 2024.
Built and collaborated on strategies to increase handheld ultrasound opportunities at sites such as Mayo Clinic, UPMC, Henry Ford, Froedtert, and Rush, which resulted in competitive conversions, a break in sales, and large purchases of Vscan Air.
One of only 13 women accepted into the GE HealthCare LEAD program in 2023, aimed at developing future female leaders, highlighting leadership recognition.
Nominated to participate in two LEAN Kaizen events to evaluate and improve the sales process and the handheld demo process. Results included improved Vscan Air customer experience and increased visibility of enterprise opportunities.
Develop and implement new product introductions and education to handheld ultrasound sales teams.
GE HealthCare
2017-2018
Promoting capital equipment sales and overseeing biomedical services in three states. Worked closely with radiology managers, imaging directors, clinical engineering directors, purchasing directors, technologists, and biomedical technicians to address departmental requirements.
Met and exceeded quota FY 2018 by selling across the offering of new ultrasound equipment (Samsung), reconditioned equipment, and Biomed service.
Territory saw a 10% YoY increase in growth.
Converted competitive ultrasound accounts to Samsung ultrasound as the exclusive provider in Point of Care by leveraging strong physician relationships.
Cultivated and managed strategic partnerships with significant asset management companies such as Trimedx, Sodexo, Crothall, and TKA.
Ultrasound Sales Specialist
Hologic, Inc
2015— 2017
Developed strategies for driving sales and encouraging customer adoption of breast biopsy disposables and capital equipment in Orange County, the Inland Empire, and Nevada.
Met and exceeded goals in 2016, 158% of Capital Quota and 97% of Disposable Quota.
Maintained and developed new business at facilities such as Hoag Health System, St. Joseph’s Heritage, Loma Linda Medical Center, and Radnet.
Succeeded in providing a complete solution to customers by collaborating with account managers, musculoskeletal specialists, and clinical education specialists.
Ultrasound Sales Consultant
Terason, Inc
2007 — 2015
Successful in sales and marketing of Point-of-Care ultrasound system in the Southwest Territory, a highly competitive and dynamic market requiring expert clinical and demonstration skills. Led the territory adoption of the newest point-of-care ultrasound technology, increasing adoption from physician practice to hospital integration.
Recognized as a top sales consultant for multiple years by consistently reaching and exceeding territory goals in the years 2008, 2011, 2012, 2013, 2014, with 25% growth YoY.
Recognized as a founding member of the Elite Corps and Million Dollar Club 2012 and continued member 2012-2014.
Penetrated a market dominated by more significant players to grow market share in markets such as venous ablation, MSK, and breast.
Cultivated and grew channel partner relationships to increase territory revenue.